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A recent survey conducted by this writer on the Internet for a quick, snap shot sense of the subject matter, immediately revealed that there’s a state of relatively scanty knowledge of, or information about, this particular refined petroleum product called the AGO, among international oil dealers and suppliers. In deed, in one rather remarkable instance involving a popular ‘Ask for Answers’ online discussion portal, one reader expressly posited the question, soliciting information from the readers as to what is/was ‘the meaning’ of the petroleum term AGO, among three other refined petroleum products, which he went on to list – DPK, PMS, JET A1. There was just one response – a response that has stood the same for 5 years since. Oddly enough, however, of the 4 oil products that the answerer named, the answerer was exactly accurate in the definition he proffered on three of those. But, on ONLY one of them, the AGO product, the answer given by the answerer was somewhat slightly off, as he gave the definition of the product as meaning ‘Automotive Gas & Oils.’

So, first, we start with this basic question: What is AGO Oil Product, or the Automotive Gas Oil?

What the AGO Oil Product Is

The term AGO, which specifically stands for the Automotive Gas Oil, is the name given to the fuel type that’s used by road vehicles (cars, trucks, buses, vans, and the like) that are powered by DIESEL engines. That is, in a word, it is the diesel vehicle engine fuel. In terms of how the fuel gets to be produced or manufactured, the fuel is the type that, in the distillation and processing of crude oil work, is obtained in the mid-boiling range of that process. Related fuels which are used for non-road applications including off-road diesel engines, such as the Industrial Gas Oils (IGOs), are obtained from the same ‘fraction’ of the crude oil barrel.

Technically speaking, the term Automotive Gas Oil (AGO) is the technical name used by the oil industry in describing this particular fuel. However, in terms of the ordinary consumers in the market, the term ‘automotive diesel fuel,’ or just plain ‘diesel,’ is the more commonly used and more widespread name that the ordinary consumer uses in describing this fuel. Petroleum products are usually grouped into THREE categories: the ‘light distillates’ (LPG, gasoline, naphtha), the ‘middle’ distillates (kerosene, diesel), and the ‘heavy’ distillates and residuum (heavy fuel oil, lubricating oils, wax, asphalt). This classification is based primarily on the way crude oil is distilled and separated into fractions (called distillates and residuum). Within the oil industry, the generic oil industry name that’s used to describe gasoils – which include both AGO and IGO – fall under the ‘Middle Distillates’ category, meaning those kinds of refined oil products whose ‘boiling range’ fall in the MIDDLE, that is, between those whose range fall in the higher levels or in the lower levels. (See the Chart below). As you can readily see in the Chart below, at a Boiling Range of between 520 to 650, the AGO falls right in the middle range of most categories of the refined oil products.

The Market & Primary Uses of the AGO oil Product Among Its Customers

AGO is used in two main types of vehicles: 1) the heavy-duty vehicles, such as trucks and buses, and 2) the light-duty vehicles, such as vans and passenger cars. In most countries, including the USA as well as the developing countries, the heavy-duty vehicles make up the bulk of the market for AGO. In a country such as Japan, there is a significant light-duty vehicle sector, but it is in Europe that the demand for AGO from this sector is highest, with more than one-third coming from the passenger cars and other light vehicles. Customer requirements between the two types of fuel usage differ to some extent. Diesel engines are widely used in heavy-duty vehicles. Such vehicles are frequently operated in fleets and are re-fuelled centrally with the fuel delivered directly from the supplier. In the light-duty vehicle sector, recent advances in engine design now also allow light-duty diesel engines to compete with gasoline engines in terms of the performance standards. Light-duty vehicles are generally re-fuelled through retail outlets. In any case, whether it is in the light-duty sector or in the heavy-duty sector, in both sectors the customer will generally be looking for the fuel that provides economy, power, reliability and environmental acceptability.

Use As Car Fuel

Diesel-powered vehicles, such as AGO-powered vehicles, generally have a better fuel economy than equivalent gasoline engines and produce less greenhouse gas emission. Their greater economy is due to the higher energy per-liter content of diesel fuel and the intrinsic efficiency of the diesel engine. True, petrodiesel’s higher density results in higher greenhouse gas emissions per liter compared to gasoline. However, the modern diesel-engine automobiles have a 20-40% better fuel economy, and this well offsets the higher per-liter emissions of greenhouse gases, while a diesel-powered vehicle emits 10-20 percent less greenhouse gas than comparable gasoline vehicles. Biodiesel-powered diesel engines offer substantially improved emission reductions compared to petrodiesel or gasoline-powered engines, while retaining most of the fuel economy advantages over conventional gasoline-powered automobiles.

How Crude Oil Fractions Are Processed Into Refined Oil Products, Including AGO and Other Products

How do we get to have refined petroleum products, of which a product like AGO is one? Put simply, it is out of the refinery processing (i.e., out of the ‘refining’) of crude oil that many other usable products – products that we generally refer to as refined or finished petroleum products – are produced. Meaning products such as gasoil, gasoline, kerosene, AGO, etc. The process of oil ‘refining’ or processing is a very complex one, and involves both chemical reactions and physical separations. The substance that’s called Crude Oil is composed of thousands of different ‘molecules,’ and according to chemical engineers and molecular experts, it would be nearly impossible to isolate every molecule that exists in crude oil and thereby make finished products from each molecule.

Consequently, the way chemists and engineers deal with this problem, is simply by them isolating the mixtures (also called ‘fractions’) of molecules according to what is known as the mixture’s “boiling point range.” For example, molecules for the gasoline product might boil within the ‘range’ of from 90 to 400 oF. While the range at which the home heating oil product’s molecular mixes could boil might be from 500 to 650 oF, and so on. For purposes of convenience and simplification, each mixture or fraction is assigned a specific name to identify it.

The following chart illustrates the ‘boiling range’ and name of the petroleum fractions.

Fraction

Boiling Range,oF.

Butanes and lighter

<90

Light straight run gasoline (LSR)

or light naphtha (LN)

90-190

Naphtha or heavy naphtha (HN)

190-380

Kerosene

380-520

Distillate or atmospheric gas oil (AGO)

520-650

Residua

650 +

Vacuum gas oil (VGO)

650-1000

Vacuum Residua

1000 +

In sum, refined products are products that are produced by isolating the mixtures or fractions of molecules that come from the raw crude oil, and combining them, along with those from various refinery processing units. These fractions are ‘blended’ or mixed to satisfy specific properties that are important in allowing the refined product to perform in accordance with the specifications or requirements that are designed by or in an engine, in terms of ease in handling, reducing the undesirable emissions produced when the product is burned, etc

FINDING OR OBTAINING A SUPPLY OF THE AGO

Simply stated, the KEY term and task here is finding an authentic AGO oil product supply or supplier. Or an AGO buyer, as the case may be. Why? This is simply because, today, in the international refined oil products trading market, specially in the so-called “secondary” market, probably the single most fundamental and most difficult common problem which legitimate dealers who seek to find reliable suppliers have, is often NOT so much finding a party who will claim heaven and earth that he/she has the AGO oil product to sell and can supply you the product. Or that he can buy one from you, as the case may be. BUT finding such a party who is actually AUTHENTIC & LEGITIMATE, and can actually DELIVER on the product.

MOST PEOPLE WHO SAY THEY’RE SUPPLIERS OF PRODUCT PROVIDE NO VERIFIED OR VERIFIABLE PROOFS OR SOURCES

A well-established reality and a given today, is that in world oil deals involving trading in the crude oil and refined petroleum products, specially in the so-called international “secondary” market, probably the single most fundamental and most difficult common problem which legitimate buyers frequently confront today, is the problem of the genuineness and authenticity of the supplier of product and his ability to deliver on the sales offer he presents. Refined petroleum products, such as AGO, D2, Mazut, Jet fuel, etc., are certainly not immune or exempt from such endemic problem that seems to plague the entire secondary market oil trade industry, but rather are, in deed, right in the middle of it.

It’s a problem whose central source can simply be summed up in one word – namely, that not unlike most persons or entities who claim via the Internet to be oil or petroleum products suppliers or “sellers,” most who claim to be suppliers of AGO, as well (or of similar refined oil products, such as the diesel gasoil or Russian D2, Mazut, Jet fuels, and the like), either provide NO proofs or evidence at all of that, or provide proofs or evidence that are often absolutely meaningless because they’re unverified and unverifiable. That is, for the serious or credible Internet petroleum buyer involved in the world oil deals and seriously intent on finding duly verifiable authentic AGO oil product supply or supplier, there are generally just NO such supply or suppliers of the product in the so-called “secondary” market.

Most such serious or genuine AGO buyers (or suppliers, as well, as the case may be) seeking to find equally genuine AGO suppliers (or sellers seeking buyers, when applicable) in the international secondary market, find that the problem is particularly acute and compounded by the fact that almost all “sellers” (or suppliers), or their brokers or intermediaries, that one meets on the Internet, are essentially unknown, unestablished dealers who lack any name, reputation or identity, or any known location on the planet, and lack any record or history of past performance in doing the business. In consequence, a serious AGO buyer, for example, is often being asked – and actually being realistically expected – to, in effect, merely take “the word” of some dubious, anonymous, unidentified and apparently unidentifiable, phantom “seller” or “supplier” for it, with no credible supporting evidence provided, and no verification or authentication whatsoever of the Internet seller’s offer or claims.

In sum, he’s being asked – and actually being expected – to risk, or, rather, to gamble away, his hard-earned mini-fortune of some hundreds of millions of dollars merely on such a “word.”! This, it should be added, is being expected of the buyer in a business environment and climate that is patently awash in fraud and a network of notorious scammers worldwide!

WHERE TO BUY AGO OIL PRODUCT, HOW DO YOU FIND THE SUPPLIERS?

Clearly, then, if you are a real buyer of product seriously intent on finding authentic diesel AGO oil product supply or suppliers (or those of any similar refined oil products, such as the diesel gasoil or Russian D2, Mazut, Jet fuels, and the like) – meaning one that is duly verified and verifiable – probably the most critical, vital, even life-or-death task for you, is that you had better be sure to develop, in some way or manner, a skilled and effective strategy for finding, vetting, selecting out and authenticated suppliers that can provide you reliable steady supply of the product, and which will be scam-free, assured, and long-lasting.

How?

Quite oddly enough, the answer to that question is actually not that complicated or complex. For our limited purposes here, suffice it simply to just say, that there is, in fact, such a methodology, tool and strategy for doing just that long in practical use in the industry. Long in practical use by knowledgeable, experienced and trained eyes and experts, and the successful traders, in the business. If you are, yourself, in fact a provable legitimate trader or authentic practitioner of the petroleum trade (assuming you are actually one) operating in the secondary market, and are truly serious about finding and securing authentic and reliable AGO oil product supply or supplier, or about finding and securing a buyer of equivalent caliber for the product, as the case may be, that’s actually readily within your reach. There’s just really one crucial proviso, only – namely, PROVIDING that you’re equipped with the requisite knowledge, skill, training, tool, methodology and practical experience, by which to undertake the whole process of doing so.

To be sure, true, in today’s world oil deals of the international secondary market, including sourcing for AGO product, which is largely an Internet-dominated world, and is for the most part prevalently awash in fake dealers and scammers, finding duly verified authentic petroleum or automotive gas oil product supply, suppliers and sellers of such caliber (or buyers, just as well), is not ordinary or commonplace. Nor is it at all an easy task to attain. It is, however, by no means impracticable, nor are such suppliers non-existent. Far, far from it! Quite to the contrary, such suppliers abound. It’s only that you just have to search around for such suppliers (or the legitimate buyers, as well, as the case may be) more diligently and skillfully and in the right places from the right sources, and know precisely how and where. That requires, unavoidably, supreme industry knowledge, skills set, training, know-how, connections, precious time expenditure, and experience.

FOR A FOLLOW UP

YOU WANT TO FOLLOW UP ON HOW TO FIND AUTHENTIC AGO OIL PRODUCT SUPPLY OR SUPPLIERS, OR EVEN BUYERS, THAT ARE ALREADY VERIFIED, CONFIRMED AND VERIFIABLE AND SCAM-FREE? Please see the link provided in the author’s Resource Box below.

Music is passion

Music is energy

Music is joy

Music is creativity

Music is eternal

Music is love

Music is soul

Music is life

Music is one of the greatest creations of human kind in the course of history. It is creativity in a pure and undiluted form and format. Music plays a vital role in our daily life. It is a way of expressing our feelings and emotions. Music is a way to escape life, which gives us relief in pain and helps us to reduce the stress of the daily routine. It helps us to calm down, an even excites us in the moment of joy. Moreover, it enriches the mind and gives us self confidence.

Music surrounds our lives at different moments of lives, whether we hear it on the radio, on television, from our car and home stereos. Different kinds of music are appropriate for different occasions. We come across it in the mellifluous tunes of a classical concert or in the devotional strains of a bhajan, the wedding band, or the reaper in the fields breaking into song to express the joys of life. Even warbling in the bathroom gives us a happy start to the day. Music has a very powerful therapeutic effect on the human psyche. It has always been part of our association with specific emotions, and those emotions themselves have given rise to great music.

The origins of Indian music can be traced back to the chanting of the Sama Veda nearly 4,000 years ago. The primacy of the voice, and the association of musical sound with prayer, were thus established early in the history of Indian music. Today, music is available for us in different forms and the choice for music varies from person to person just as the reading choices vary from one another. There is folk music, classical music, devotional music, instrumental, jazz, rock music, pop music, hindi movie songs and many more.

In the modern world, Music has gained an honourable designation of ‘HEALING WITHOUT MEDICINE’. Doctors feel that music therapy has been helping them in treating many people with problems like dementia, dyslexia depression and trauma.” Many children with learning disability and poor co-ordination have been able to learn, and respond to set pieces of music. Many people with genetic disability have found a new light in the form of music.

Dance critic Ashish Khokar cites an experiment as proof: “Music is produced from sound, and sound affects our sense perception in many ways. Even fish in an aquarium were once made to listen to different kinds of music and it was found that their movements corresponded with the beat of the music. Mind you, fish do not hear, they only felt the vibrations of the sound through water. So you can imagine what a profound effect sound and music might have on the human mind.”

Anand Avinash, founder of the Neuro Linguistic Consciousness workshop who has researched music therapy says,”the mystics and saints from ancient to modern times have shown how music can kindle the higher centers of the mind and enhance quality of life.” Mantras, or chants used in the West, repeated monotonously, help the mind to achieve a sense of balance. A combination of the sounds in Sanskrit mantras produce certain positive vibrations and elevate the mind to a higher lever of consciousness.

We all know that meditation cleanses the system of its negative energies and vibrations. And music is a powerful aid to meditation. In many meditation workshops, music is used to make people more aware of their moods and feelings. People are made to lie down and empty their minds and then listen to the music which is systematically changed so that they can fit through different emotions and state of consciousness.

Many people also believe that any music you respond to positively will work for you, regardless of its content. Thus, even pop music might work wonders for you.

Music affects all of us in some way or the other. It also is the most common interest of many people. People who love music, listen to it while traveling, reading, meditation, walking, some even have soft music while working in their busy routine. It helps them to relax and escape from the stress of our day-to-day lives. It can transport us to another time or place and it is a great feeling of seeing or doing or experiencing something different. People have special music corner for themselves and some people give importance to listening in silence and some people love to read with light music and even some people love listening to music before sleeping. Many people love listening to music in bathroom because they feel it is one of the few rooms in the home where privacy is routinely respected. Some people also love to sing in the bathroom and are called ‘bathroom singers’. Music has now become a part of our life as it serves different purposes for each one of us.

  • It serves as an entertainment tool. For instance, in an occasion or event, music plays a vital role that makes the event to be lively for the people. Similarly, it creates cordial relationship among the people.
  • Moreover, it serves as a tool for corrective measure. Music tell the people on the habit that is uncultured so that such behavior can be for better. Furthermore, it is an agent that is used to educate people. Music can easily convey message to the friends and enemies.
  • It serves as tool for settling dispute between two or more people. It often helps to put an end to disagreements after listening to related meaningful songs. Music is played for the group to show harmony among them.
  • Music also serves as a source of income to human life. It is a profession of particular classes of people like lyricist, playback singers, music directors, musicians, musical instrument players, djs etc.
  • Lastly, music serves as a message or symbol that indicates the occurrence that is going on in a particular place or event. For instance, If bad occurrence happen in a particular place the type of music played their will show the audience or listens what happened in that event. The type of music played will justify to the listeners what actually going on there.

What is advertising?

It is hard to find a satisfactory definition of advertising.

A picturesque way of putting it is to call it business imagination, an imagination that sees in a product possibilities which can be realized only by appealing to the public in new ways to create a desire where none existed before. It is a very broad word, an omnibus word conveying different ideas to different people.

No advertising definition is here possible except as this entire article may be accepted as a definition. So rapidly has advertising advanced through its various changes that even the latest dictionaries and encyclopedias are out of date in their attempts to define it. The advertising of yesterday is not the advertising of today. Men not so very old have witnessed its entire development from an untrustworthy instrument of quacks to its place as an engine in the conduct and expansion of business.

Advertising in the dictionary sense has a history as old as that of the human race. Just as soon as there were enough people in the world, some sort of formal announcement had to be made. The early history of such announcements – from proclamations to the beginning of pictorial and lettered inscriptions, from these primitive posters to the discovery of printing, and from the advent of printing to the beginning of real advertising – is of interest only to the archaeologist. It is of no value to the business entrepreneur. It would be of no assistance to understanding modern advertising than ancient Phoenicians coins would be to comprehending the principles of a modern bank.

Every attempt to secure the sale of a product or service is advertising. The wares of the primitive merchant displayed invitingly in front of his booth is advertising. A want ad, to secure a job or an employee, is advertising. An inscription on a wall, the barker in front of a side show, the promises of an internet marketer, the announcement of a new online technology, membership in an affiliate program, wearing a peculiar shirt or distinctive sticker in your car – all these are forms of advertising in that they seek to attract attention to a product or a service that is for sale. For a product or a service of general use, rich and poor, high and low, men, women and even children, must be appealed to.

At least one principle we know of, stays constant, not eroding with the passing of time or the use and or abuse of men, not concerned with the weather outside, nor considering your personal health status, or taking into account your surrounding circumstances, and that is that you have to keep doing it, it has to be fed, no way around it, it keeps asking for every ounce of your commitment if you expect any kind of visible returns.

Whatever the appropriate definition of advertisement is, one thing is to conclude, it is because it has been. And every succeeding year since the beginning of the human entrepreneurship it has left its precious deposit of new ideas, better methods, larger and swifter efficiency, and the promise of an even greater growth.

 

Learning the Basics When you attend vegetarian culinary schools, you learn about the basics of cooking a vegetarian meal. You will learn about making the food look appealing. You learn how to prepare some of the fancier vegan foods. The schools operate in a kitchen and a classroom. You spend all your time learning how to become the best chef. You will learn about the different seasonings and spices as well as how to use them with different vegetables.

The vegetarian culinary schools only select so many people. You cannot just enter the culinary schools vegetarian classes if you have had no prior cooking experience in most cases. Most schools require some basic knowledge of cooking even if it is not strictly vegetarian style. The vegan chef school is a great way to take a step up in some of the fancier dinning establishments. It is possible to work in a high-class country club or even for a government catering organization.

Once you start the class, you will see how easy it is to make a vegetarian meal and make it so tasty that no one will care if it is a vegetarian meal. This is quite important if you want to be a chef. You have to learn how to garnish the food to make it look appealing. Color is another part of learning. Culinary schools, vegetarian schools included teach you how to garnish with color to entice the palate. You learn everything you need to make so many different foods.

Graduating from Vegan Chef School Once you complete your degree, you will be able to find work almost anywhere a chef is needed. Many clubs and restaurants look for chefs right out of school because they are fresh and have some skills that some of the older chefs may not have. Vegetarian chef schools will guide you on how to approach the establishments and what is expected of you as a resume. You will not submit a paper resume, but you will make a scrumptious meal as your test before being considered for a position.

When you attend vegetarian culinary schools [http://www.vegetarian-culinary-schools.com/vegetarian-culinary-schools.html], you will learn so much about cooking with different types of foods. You will learn how to make a vegetarian lasagna that no one will ever guess is just a vegan dish. You will take pride in your work and know just how to make the perfect dinner or even a breakfast for anyone that enjoys the delights of vegetarian foods and even those that do not, will be delighted.

 

Due to British colonialism in India, India’s culture has been significantly affected by the West. With globalization, Indian fashion today does reflect the Western influence. Halter tops, handkerchief-cut kurtas etc are common today and have become a part and parcel of one’s wardrobe. With 28 states, 7 union territories and multiple dialects, India is a land of great diversity and each state has its own unique fashion.

Conventional sarees, blouses, salwar kameezes and necklines have undergone great changes. The latest Indian fashion trend has a touch of the West. Indian fashion designers are working day in and day out to meet the new demands of the market. Let us see some of the Western influences on Indian dresses.

Short- Style Kurtis

Even a few years ago, traditional kurtis with bold prints were popular among the masses. Though they still continue to be in demand, yet short-style kurtis with halter necklines are giving their traditional counterpart a tough competition. Earlier, kurtis were worn along with chudidars, but today wearing them over jeans is the latest Indian fashion. Right from a celebrity, to the girl next door, short-style kurtis are a rage. Floor length anarkalis are also in high demand these days.

Casual Crinkled Crepes & A-Lined Skirts

Lehengas have always been loved by ladies among all age groups. The traditional embroidered lehenga is one of the best Indian bridal wears. However, lehengas have evolved into a casual crinkled crepes and A-lined skirts which are considered ideal for a party, social gathering or an informal meeting.

Half-Lehenga Style Saree

Saree is the most traditional Indian wear. Sarees are the perfect wear during weddings, religious functions and parties. However, the latest Indian fashion has seen the evolution of a new style saree which mixes both the saree and lehenga into a single wear. This is capturing everyone’s attention. This type of saree is known as half-lehenga style saree. This is pretty comfortable for those who are not well-acquainted with the traditional hanging saree.

Strap & Halter Neck Blouses

Earlier and even now, short-sleeved or long-sleeved blouses are very much popular among ladies. However, today blouses with straps and halter neck styles have also started making inroads. These types of blouses have become very common and are in great demand.

Denims

Denims are highly popular among men and women in India. Earlier in parties, formal wear was a common sight. Though it still is, yet today in many parties and even in offices, there is no dearth of people wearing denims. There are several international brands of denims available in India and each and every day the market is witnessing arrival of new designs.

There are always new styles which are developing from time to time. The western influence on Indian clothing is making them trendy and elegant. A new design can evolve anywhere. It is up to us to adapt to the changes according to our own style, convenience, preference and choice.

 

When it comes to the choice between using an online travel agency or not for your next trip, there are several factors to consider with several pros and cons.

One of the main concerns that seem to arise with online travel agencies is the trustworthiness and security of paying such large amounts of money online. While online security is a major factor for any online travel agency, this is true of all online businesses. So it is more a matter of choosing a travel agency online with a quality reputation by looking at their customer reviews and see what their actual site itself is like. What’s more, when you are logging on and preparing to pay for any online costs, there should always be that small symbol of a lock at the bottom right hand side of the screen as a sign of the level of security attached.

The benefits of using online travel agencies are that unlike their physical counterparts, they are available at any time, ideal for emergency travel situations, and also for any late after-hours bookings that you need to complete. Additionally you can compare travel deals and special available all over the world in order to find the very best deal for you and your travels. What this means is that while a physical travel agency will have a great range of deals for you, they are limited by who they can work with in terms of other travel professionals. With these online agencies, it up to you to decide who you work with, allowing you to create your ideal travel plans.

What you may also find when working with online travel agencies that you will have a great range of methods to pay for the holiday, offering greater flexibility and financial choice. These choices can range from the standard credit cards and accounts to payment plans and travel accounts.

Overall when talking online travel agencies it is more a matter of preference of the customer and how they prefer to do their business, either online or in person, that should dictate how they book their travel plans.

 

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

 

The 70’s what a great decade for music and for music lovers too. Music of the 70’s has had a lot of influence on the music we listen to today and of course there are some of us who still have some of our favorite 70’s records and listen to them still. Some of the genres that really came into their own in the 1970’s are Classic Rock, Disco, Southern Rock, Punk Rock, and the birth of Heavy Metal although it was originally known as Hard Rock as well. No matter if you were born into a younger generation there is more than likely a 70’s song or album that you listen to so lets look at some great albums of the 70’s.

More than likely, regarding the music of the 70’s the music genre most closely related to that American decade is Disco, which really came on strong in the mainstream after the film “Saturday Night Fever”. The soundtrack from that movie went on to become one of the greatest selling albums of all time too. Rolling Stone magazine in 2003 placed the album on their 500 greatest albums of all times list, and in the same year, VH1 called it the 57th greatest album of all time. With songs like “Staying Alive”, “Night Fever”, “If I Can’t Have You”, and “Boogie Shoes” it is no surprise that this album soared to the top.

Another genre that really increased in popularity during the 1970’s is Southern Rock. There were a whole slew of Southern Rock bands in the 70’s that really exploded on to that music scene too. Bands like the Allman Brothers, The Outlaws, and Molly Hatchet made some great music, but the ones who set the standard of Southern Rock music of the 70’s is none other than Lynyrd Skynyrd. Lynyrd Skynyrd had four platinum albums in the 70’s, three of which went double platinum. Street Survivors however, showcased the 3-guitar attack of Gaines, Collins, and Rossington behind Ronnie van Zant that other bands try to copy today making Street Survivor their most important album in the 70’s.

The genre of Progressive Rock is another style of music that while born of Psychedelic Rock in the 60’s, really made its bones on the back of earlier artists in the 70’s. Bands like ELO, Utopia, Kansas, and Rush moved into the forefront of the genre maintaining the core of their listeners, while making Prog Rock Top 40 friendly as well. Of all the bands mentioned Rush really is the standard by which all other Prog Rock bands are measured by. Perhaps their most significant contribution in vinyl to music of the 70’s is the bands album “2112”, and the boss track on that album “Passage to Bangkok”

The last of the genres we are going to talk about is of course Heavy Metal, which assaulted Rock and Roll and went mainstream in the 70’s Motorhead, Judas Priest, and Iron Maiden found a home within the genre making fantastic music, but the band that made it all possible is of course Black Sabbath. The album “Black Sabbath” is the undisputed father of Heavy Metal music of the 70s as well as Heavy Metal 70’s records. The three tracks that everyone mentions when discussing this musical masterpiece are “N.I.B.”, “Black Sabbath”, and “Warning” and all agree that this album is the greatest ever of the 1970’s Metal scene.

 

Over the past ten years a majority of the top ten songs on the Billboard charts has been consistent trendsetters. Songs that have saturated radio airwaves by the masses are placed in constant rotation to enthrall us. These songs appeal to a certain audience that often allow those in the music industry to capitalize on the opportunity to gain new fans of the most popular genres of music today. But some of these genres of today music have lost the luster for true music lovers, that they often resort to the classic CD’s from their youth just to hear music they deem as good music.

But what is considered “good music”? According to industry executives, “good music” is “any music that can capture the attention of an audience.” However; for the demographic of listeners in their mid twenties to mid thirties, “good music” is music that’s worth listening to many years after, and whose lyrics has meaning and depth.

So if the music industry has released nothing but “good music” over the past ten years, then why is it that the demographic of listeners in their mid twenties, thirties and older doesn’t find it worth listening to?

After further discussion with Atlanta’s LS Muzik Group, a company representative says, “most of the music that is released today has a certain appeal that reflects the trend set during that time. If at that time, snap music or crunk music is the sound that’s in, then that’s what the trend will follow. It is rare that you’d find “good music” [from the likes of] a Neyo, R. Kelly, Usher, Mary J Blige, Anthony Hamilton, or Musiq Soulchild to name a few. Not including good folk, rap, country, gospel, blues, jazz, or alternative rock music from some great artists who are worth listening to also. But out of the few named, there’s really not that many artists today that has potential for longevity. These artists are force fed to the consumer just to make record sales. We truly doubt half of them will be around to play sold out arenas in the next ten years.”

Hoping to bridge the gap between the two demographics of listeners in their mid twenties to mid thirties, the company looks to bring back good music that is worth listening to by adapting the Motown approach by signing good talent and releasing heartfelt songs with meaning.

Although the idea to bring back good music is what LS Muzik Group intends to do, there’s still that certain group of listeners the company may struggle to gain. Mainly because the music industry have already captured the attention of this group over the past ten years with music that has a sound of its own, a sound that has captivated them with what LS Muzik Group deems as over synthesized sounds. It is unclear however, as to how the company plans to win over that demographic, when all they know is what the music industry have force-fed them.

And because of this, the dividing line between the two demographics has left a void in the music industry, simply because true music lovers aren’t as fascinated with listening to over synthesized sounds that has little to no substance. This has crippled record sales over the past ten years.

In spite of the clever marketing initiatives by the music industry to capture true music lovers, the effort hasn’t been significant enough to impact their decisions to enjoy listening to the music released today thereby causing most of the music released today to barely go gold or platinum. This is all due in part not only to the Internet, but because true music lovers in their mid twenties, thirties, and older who enjoy good music, are not buying what is most popular today. But if what’s popular is Trey Songz or Chris Brown, then how is it that either of the two artists survives in such an industry where their level of success or failure is dictated by their marketing, and not their music.

“Record companies have gotten somewhat smart on how they market and release artists. Their idea to market and release Chris Brown or Trey Songz on the same Tuesday as they would Robin Thicke or K Jon isn’t the same. Simply because record sales for Chris Brown or Trey Songz may be slim for the first week of release, that marketing and releasing Trey Songz against K Jon on the same date would immobilize their sales goal of going gold or platinum, against a more likely artist that can, who has a more mature fan base of true music lovers who enjoy listening to good music,” says one industry executive.

This scenario is all too common in the industry today, whereas album release dates are rescheduled all due in part to industry executives being aware of the competition. Often times that competition is welcomed in what appears to be a rivalry to see who can out sell the other, as with the Kanye West and 50 Cent release in 2007. Rivalries such as this makes for clever marketing that will often propel record sales through the roof the first week of release, causing artists to go platinum. However at what cost to record companies? “Record companies can pay millions of dollars to market an artist all at the expense of gaining a few true music lovers. The gamble is to win the few they think will be loyal followers. While hoping the artists does their part to deliver good music to keep them [the fans] loyal.”

But with dismal record sales on the rise, artists are struggling to deliver good music to keep true music lovers devoted. Long gone are the days of the Motown Sound, Disco, P-Funk, and New Jack Swing era that we’ve all grown so accustom to that has found its way in music today through the practice of “sampling”; that most artists have lost all sense of creativity to produce almost anything remotely appealing to true music lovers. In order to win them over without the over synthesized sounds, they must sample or take portions of music from great artists like Teddy Pendergrass or The O’Jays just to get their attention.

So how can music get a fresh revitalization to capture the attention of true music lovers? Well according to LS Muzik Group, “bring back live musicians and artists who feel passionate about love and family values.” This could well be true, being that everything in heavy rotation on the radio is all about sex. “Where are the family values in the songs we hear today, there aren’t any. Most parents today don’t want their children listening to the radio, mainly because all they’re hearing is about sex.” From Trey Songz “Invented Sex”, to R. Kelly’s “Number One”, songs like these have saturated commercial radio and have left somewhat a bad taste in the mouth of true music listeners.

However artists like R. Kelly who has a solid fan base of loyal true music listeners, releasing songs like “Number One” is often well taken, being that an artist of his caliber is able to release just about anything and go platinum.

The musician in R. Kelly has allowed for him to survive in an industry that lacks creativity. Yet, he manages to stay in touch with his fan base while adjusting his talents to accommodate both younger and older audiences with songs like, “Number One”. But can the same be said of an artist [like a] Trey Songz? “Trey Songz is a talented artist; however, his fan base of course is entirely different from that of an R. Kelly or Robin Thicke not only because of the way he’s marketed, but also how he appeals to an audience that doesn’t understand good music. But considers what he sings to be. Keep in mind we are talking about a group that may not have even grew up listening to “good music” from the 70’s, 80’s or 90’s.”

Because of this lack of understanding, Trey Songz is able to sustain a fan base based entirely on his talents as a singer, songwriter and producer and thereby, creating music that his record label deems worthy of marketing and releasing to his fans. It is this group of listeners who are twenty-five and under, the music industry caters to without a second thought of catering to the older audiences. Why is this? It appears that a majority of the top ten songs on the Billboard charts is created by artists who themselves are twenty-five years of age and under, and who are basically creating music just for their age group. This has allowed for teenagers and young adults with a great deal of disposable income to spend their earnings from part-time jobs, birthday and holiday money on music, thereby pumping a small breath of life into the industry to keep it a live. So what’s going to happen once this age group gets much older and mature? Are they likely to even consider listening to Trey Songz or Chris Brown ten years from now?

The combination of good marketing combined with good talent can make artists such as Trey Songz a huge success because of the trend set in the industry today. Allowing record companies to capitalize off their talents now, and possibly tomorrow, depending on the terms of the artist-recording contract. Whereas in the days of Motown-“good music” was all it took to propel the success of an artist. It was imperative that Berry Gordy developed and released artists he knew could create “good music” that’s worth listening to many years after. This process of artist development became a critical element in the music industry up until 2000, when record labels took the time to develop an artist for longevity.

But if the trend has been set in motion to follow music that’s been hot for over the past ten years, then going against what the industry is doing to bring back “good music” with great lyrical content, is what LS Muzik Group looks to do and pave a way of their own in the industry.

With a well driven team of professionals and a roster of talented musicians and singers like Mr. Tao Jones and Jackie Watson who seek to change the direction of music released in the industry today, it is likely that “good music” can make a major comeback in commercial radio.

But what would be the downside to all of this? One major downside would be discovering more artists like Mr. Tao Jones and Jackie Watson who have the passion to write and sing “good music”. The other is how to reach the demographics twenty-five and under who are captivated with what they’ve heard on the radio for the past ten years. To this group of listeners, growing up in an era where music is either sampled or synthetically created is all they know to be good music. However not understanding where the music they’re listening to originally derived from.

Music from the 70’s, 80’s, and 90’s is now considered old school to this younger audiences, which today has all become obsolete, leaving room for a younger hip sound that’s all synthetically created like fast food. So what was once old, is now new again.

Take Monica’s “Everything”, a melodic rendition of Denise Williams, “Silly”. This is a classic example of an artist who feels passionate about love and family values, has great talents, a solid fan base, and understands that the industry needs “good music”. However with the odds against her to accommodate her fans, record label, and a younger audience who thinks her music is old school, it is difficult for Monica or any artist of her stature from 70’s, 80’s and 90’s to make a comeback.

“In order to survive in the music industry today, an artist who once were in high demand during those days, would have to readjust their talents to accommodate the trend today in the industry. This doesn’t necessarily mean change the style of music that made them successful for years, but do what it is they do best while incorporating a younger hip sound that will appeal to both audiences.”

However not all artists can readjust and appeal to a younger audience. Artists like Monica are learning that the industry has changed dramatically over the years with an all-new sound that has made it somewhat complicated to adjust to, making it difficult to comeback. But often times an old school artist can return like they’ve never left and go platinum. Take Charlie Wilson, former member of the famed G.A.P Band or George Clinton architect of the band Parliament-Funkadelic, these artists have set a perfect example on how to readjust their talent in rap music to accommodate the trend of the industry to reach the younger audiences. It is this adjustment that Charlie Wilson and George Clinton were able to comeback with rap artists like Snoop Dogg and Ice Cube.

Although this strategy may have worked for Charlie Wilson and George Clinton-it is by far a long shot that other artists of 70’s, 80’s and 90’s can achieve. Because of the generation gap within the music industry, it is clear that fans are divided between what’s considered “good music” and what’s not. Therefore making it difficult to bridge the gap. And if record executives continue to overlook this issue, artist they consider as today stars will suffer immensely with record sales in the coming years, leaving them with a short term musical career. Here today, gone tomorrow.