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The 1990s witnessed one of the most rapid rates of technological innovation in the 20th Century. A movement which spurred an increase in the availability of mass media and helped usher in an era where music was shaped by emerging technologies, transforming not only the songs of the 90s, but changing the world of music for the decades ahead.

At the epicenter of the new wave of technological innovations in the 90s was the digital revolution. Bulky, single-purpose mobile phones were replaced with smaller devices loaded with lots of embedded functionality. The internet grew exponentially from anonymity to become a digital communication and information super highway adopted by 50% of Western Countries. Helping to increase the dominance of the internet was Intel’s creation of the Pentium chip. For their part, computer hardware manufacturers added staples to their personal computer offerings such as CD burners and CD Rom drives.

With the onslaught of new technology came a transformation of the songs of the 90s. The 1990s heralded the dawn of the boy band, teen pop sensations, commercial and sampled hip-hop music tracks. Even armchair musicians would be given a chance to make more significant musical contributions with the glut in musical technology as it became possible for a wider number of musicians to produce electronic music. What started out sounding like dance music was gradually less targeted towards the dance-floor audience and more towards home listeners. This genre later became known as “Electronica”, or in its slower manifestations, “Chill-out” or “Ambient music”.

In late spring 1998, the first Mp3 player was released, alongside the 32 and 64MB Mp3 players. By the mid 2000’s the Mp3 format would overtake the CD player in popularity. Early adopters of the technology – mostly younger music audiences would be given the opportunity to endorse their preferred music tastes — the pop songs of the 90s, catapulting pop stars into the spot-light. Not surprisingly, between 1997 and 1999, American teen pop stars and groups were all the rage, with some of the more popular acts being the Backstreet Boys, NSYNC, 98 Degrees, Christina Aguilera and Britney Spears. This scene targeted the younger members of Generation Y.

Today, technology continues to play a vital role in deciding which music we allow into our personal space. The internet and new media have built on top of the foundations laid down in the 1990s bringing better access to talent that might have gone undiscovered in the past. Songs of the 90s evoke a sense of nostalgia of perhaps the decade in which the dominant music genres of today were still in their infancy.

You might be surprised to learn that there are different types of locksmiths around. This is essential especially for those who want a more specialized service. Residential, commercial, automotive and forensics are the types of locksmiths that are accessible although the forensic ones are rare as they usually work with investigative agencies or law enforcement agencies.

Residential

Residential locksmiths are experts when it comes to making the home safe and secure. As most homes have the regular locks installed near window frames, it might compromise the safety of the family. These experts can install a double cylinder lock that needs a key inside for the door to open to give extra security. Aside from this base-knowledge they can also re-key locks as well as have them replaced in such a way that these are not easily tampered. They can also do entry gates, screen doors, sliding as well as emergency services.

Commercial

A commercial locksmith specializes in locks that are manufactured for business purposes. Examples would be installation of panic bars, replacing locks in file cabinets, installation of automatic door closer, safe/vault installation as well as installing a master-key system. Panic bars are especially important as they would provide workers a means to exit the building premises in case of emergencies.

Automotive

Automotive locksmiths are the ones that you go to if you ever need a spare car key or want a replacement when you’ve lost the original car key. These experts can help automotive owners in choosing the right type of car keys that would best suit their needs. Most automotive locksmiths are familiar with transponder car keys and can also do re-programming at a lower price compared to the same service that car dealers offer. Aside from transponders, they can also unlock cars, change or replace ignition locks, provide laser cut keys and even offer lock services for high security vehicles.

Services

In choosing the locksmith that would best suit your need(s), it is important to deal with a company that is licensed and has done background checks on their employees. This is to make sure that the company that you would be transacting with is legal and since some items in the house might be valuable or important documents are inside vaults or safes, one is assured that the person they are dealing with is someone who they can trust. Consider talking with someone who knows a reputable locksmith especially if you’ve just moved in or purchased a new home or office.

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager’s ability to understand the environment in which the business operates.

The marketing environment consists of a set of factors or forces that operate or influence a company’s performance in its chosen target market.

Jain (1981:69) defined the marketing environment to include all those factors that may affect the organization directly or indirectly in any perceptible way. Marketing environment factors affects the organization by the way of input and the organizations also affect the environment by output. The relationship between the organization and the marketing environment is often referred to as “inseparable” the organization and it environment are constantly in a state of: give and take” or homeostasis.

The marketing environment consist of those forces or element that impacts on the company’s capability to operate effectively in its chosen target market.

The marketing environment is divided into two major components. The elements are,

Internal environment: the internal environment is concerned with the controllable variables. Controllable variables are categorized into two groups, they are; the strategy variables and unmarketable variables. External environment: the external environment is concerned with the uncontrollable variables. These variables are called uncontrollable because the marketing manager cannot directly control any of the elements. The marketing manager is left with the option of adapting to the environment by prompt observation, analysis and forecasting of these environmental factors. The external environment can further be divided into two components, the micro environment and the macro environment.

Micro environment:

The elements that fall under the micro environment consist of forces or factors in the firm’s immediate environment that affect the firm’s capability to perform effectively in the market place. These forces are suppliers, distributors, customers and competitors. Let us discuss each of the variables in details.

Suppliers:

Suppliers are business customers who provide goods and services to other business organizations for resale or for productions of other goods. The behavior of certain forces in the suppliers can affect the performance of the buying organization positively or negatively. The critical factors here are the number of suppliers and the volume of suppliers to the industry. An audit of the suppliers will enable us to appreciate their strength and bargaining power, which the suppliers hold over the industry as a whole. The answers to the issues concerned have the potentials to affect the capability of firms in the industry to effectively deliver need-satisfying goods and/ or services. The trend today is that buyers attempt to persuade the supplier to provide exactly what the firms want. This process is known as “reverse marketing”.

Customers:

Customers are those who buy goods and/ or services produced by the company. In a purchase chain, different people play significant roles before a purchase decision is made. The various influences must be understood. The customer may be the consumer of the products where he/she is the user. The critical factor here is that needs and wants of consumers are not static. They are fast changing. The changes in the preferences of the consumer create opportunities and threats in the market. The changes called for the marshaling of separate strategy to either fit into windows of opportunities or survive the threats in the market. A good knowledge of consumers’ behavior will facilitate the design and production of goods and services that the customers need and want, and not what they are able to produce.

Competitor:

A competitor is a firm operating in the same industry or market with another firm. The consideration here is that, Firm A produces a substitute to that of firm B (industrial approach) or firm A and firm B seeks to satisfy the same customer need (market approach.

 

People save and invest to improve their quality of life. However, it is easy to make mistakes that can cause stress and cost you money. You can avoid those mistakes and keep your investment on track by outlining your financial goals.

It is a common investment mistake for investors to have no idea why they are investing. So, you should ask yourself…

Why are you investing?

Do you know why you are investing? What are you going to do with your money? What is most important in your life?

“Making money” is not a good enough reason to invest. How do you see yourself spending your money in a year? Five years? Ten years? If you can clearly explain your goals, you have taken the first step toward making your own investment plan.

With that in mind, write down your financial goal. One simple sentence is all you need. For example, you can write “buy a home”, “pay for college,” “start a business,” or “retire as a millionaire!”

Next, write down the amount of money you think you will need to accomplish your goals.

Don’t worry about trying to fit in every little cost. You can always revisit your target later when you check your performance. Focus on your goal, and try to write down a target number.

This number will be different depending on your goal. For example, maybe you’re buying a $100,000 home, you may want to save $10,000 for a down payment. Maybe you need $5,000 to start a business or $50,000 to pay for college. If you don’t have much money to invest, you can make up for it by investing over a long period of time.

Finally, consider the importance of your investment goals. How important is your retirement, your kid’s college tuition, or your down payment on a house? The importance of your investment will give you an idea of your risk level.

Every investment has risks.

You don’t want to take too many risks. However, you need to take some risks to earn a reasonable return. Also consider the amount of time you will be invested. If you have more time to invest, you may be able to take risks and still catch up if you run into trouble.

Ask yourself if you are ready to invest before you move on. Be honest with yourself.

You may not need to invest your money. Would you be better off paying off your debt? Can you afford to just save your money rather than invest it? Make sure you can commit enough money and time to investing.

It is important to stay motivated toward your goals and keep them in mind when you invest. Every investment decision you make should move you closer to your goals. You should be willing to learn, improve, and work toward your goals as you invest.

If you can stay committed and keep that motivation toward your investment goals, you are much more likely to succeed!

A. Michael Hayes, Jr

You can learn more about how to achieve your financial goals at my website, Great-Mutual-Funds.com.

The KWP2000 protocol has become a de facto standard in automotive diagnostic applications. It is standardized as ISO 14230-3. KWP2000 describes the implementation of various diagnostic services you can accethrough the protocol. You can run KWP2000 on several transport layers such as K-line (serial) or CAN.

Transport Protocol

As KWP2000 uses messages of variable byte lengths, a transport protocol is necessary on layers with only a well defined (short) message length, such as CAN. The transport protocol splits a long KWP2000 message into pieces that can be transferred over the network and reassembles those pieces to recover the original message.

KWP2000 runs on CAN on various transport protocols such as ISO TP (ISO 15765-2), TP 1.6, TP 2. 0 (Volkswagen), and SAE J1939-21. For KWP2000, the Automotive Diagnostic Command Set supports only the ISO TP (standardized in ISO 15765-2) and manufacturer-specific VW TP 2.0 transport protocols.

Diagnostic Services

The diagnostic services available in KWP2000 are grouped in functional units and identified by a one-byte code (ServiceId). The standard does not define all codes; for some codes, the standard refers to other SAE or ISO standards, and some are reserved for manufacturer-specific extensions. The Automotive Diagnostic Command Set supports the following services:

• Diagnostic Management

• Data Transmission

• Stored Data Transmission (Diagnostic Trouble Codes)

• Input/Output Control

• Remote Activation of Routine

Upload/Download and Extended services are not part of the Automotive Diagnostic Command Set.

Diagnostic Service Format

Diagnostic services have a common message format. Each service defines a Request Message, Positive Response Message, and Negative Response Message. The Request Message has the ServiceId as first byte, plus additional service-defined parameters. The Positive Response Message has an echo of the ServiceId with bit 6 set as first byte, plus the service-defined response parameters.

The Negative Response Message is usually a three-byte message: it has the Negative Response ServiceId as first byte, an echo of the original ServiceId as second byte, and a ResponseCode as third byte. The only exception to this format is the negative response to an EscapeCode service; here, the third byte is an echo of the user-defined service code, and the fourth byte is the ResponseCode. The KWP2000 standard partly defines the ResponseCodes, but there is room left for manufacturer-specific extensions. For some of the ResponseCodes, KWP2000 defines an error handling procedure. Because both positive and negative responses have an echo of the requested service, you can always assign the responses to their corresponding request.

Connect/Disconnect

KWP2000 expects a diagnostic session to be started with StartDiagnosticSession and terminated with StopDiagnosticSession. However, StartDiagnosticSession has a DiagnosticMode parameter that determines the diagnostic session type. Depending on this type, the ECU may or may not support other diagnostic services, or operate in a restricted mode where not all ECU functions are available. The DiagnosticMode parameter values are manufacturer specific and not defined in the standard. For a diagnostic session to remain active, it must execute the TesterPresent service periodically if no other service is executed. If the TesterPresent service is missing for a certain period of time, the diagnostic session is terminated, and the ECU returns to normal operation mode.

GetSeed/Unlock

A GetSeed/Unlock mechanism may protect some diagnostic services. However, the applicable services are left to the manufacturer and not defined by the standard.You can execute the GetSeed/Unlock mechanism through the SecurityAccess service. This defines several levels of security, but the manufacturer assigns these levels to certain services.

Read/Write Memory

Use the Read/WriteMemoryByAddress services to upload/download data to certain memory addresses on an ECU. The address is a three-byte quantity in KWP2000 and a five-byte quantity (four-byte address and one-byte extension) in the calibration protocols. The Upload/Download functional unit services are highly manufacturer specific and not well defined in the standard, so they are not a good way to provide a general upload/download mechanism.

Measurements

Use the ReadDataByLocal/CommonIdentifier services to access ECU data in a way similar to a DAQ list. A Local/CommonIdentifier describes a list of ECU quantities that are then transferred from the ECU to the tester. The transfer can be either single value or periodic, with a slow, medium, or fast transfer rate. The transfer rates are manufacturer specific; you can use the SetDataRates service to set them, but this setting is manufacturer specific. The Automotive Diagnostic Command Set supports single-point measurements.

Diagnostic Trouble Codes

A major diagnostic feature is the readout of Diagnostic Trouble Codes (DTCs). KWP2000 defines several services that access DTCs based on their group or status.

Input/Output Control

KWP2000 defines services to modify internal or external ECU signals. One example is redirecting ECU sensor inputs to stimulated signals. The control parameters of these commands are manufacturer specific and not defined in the standard.

Remote Activation of a Routine

These services are similar to the ActionService and DiagService functions of CCP. You can invoke an ECU internal routine identified by a Local/CommonIdentifier or a memory address. Contrary to the CCP case, execution of this routine can be asynchronous; that is, there are separate Start, Stop, and RequestResult services. The control parameters of these commands are manufacturer specific and not defined in the standard.

External References

For more information about the KWP2000 Standard, refer to the ISO 14230-3 standard.

Music has been one of the key features of the entertainment industry. People have become so addicted to music that they can’t imagine their lives without it. Listening to music reduces the stress level and helps to calm an individual. It also rejuvenates and soothes one’s mind. Truly, music refreshes an individual and acts as a stress buster for the people whose lives have become monotonous due to the hectic schedule.

These days, music systems come with a variety of features and enhancements and are well equipped with proper bass, vibe and treble. They have a better sonic resolution. One can arrange their music tracks in their order of preference while listening. One can also take it as a disc jockey when arranging for a party. The karaoke is another important feature introduced in these systems. This feature shows a listener, lyrics of the song being played which increases the interest of a listener even more. Moreover, a listener can sing the song along with the same beats and rhythm.

Music industry is aware of the demands of listeners and so keeps on updating the music systems with new software. Sonos is the foremost digital music system that enables an individual to play music in all the rooms of the house.

Internet is another medium that makes music accessible to the people around the world. No matter if it is an old song that one wants to hear or a latest track all can be downloaded from the Internet. Computers are equipped with memory, software, sound card, processors, record and play features that can play the same track infinitely. One such software is named file-sharing program. This enables the internet user to browse a site and download the music in a digital format. Moreover, all the songs can be downloaded free of cost with best quality voice.

DVD players are another source of music. These players make use of digital video discs to store data and movies. Though priced quite reasonably, they have features that are parallel to high-valued models. They are portable and also have a video screen. It can be used for listening all different types of music like jazz, rock, soft and many others.

Thus, music is an important source of entertainment and can be listened anywhere through various sources available. The means of music systems vary and are distinctive in range, whether it is music system, Internet music or DVD players.

 

The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or intelligence.Think back to an advertisement that you can remember, what appeal did it have? chances are it fit into one of the “magic 7” appeals, perhaps even using a mixture of the appeals. Needless to say the successful advertisement is not only the one you remember, but the one you remember in a positive light. Successful marketers are able to create advertisements customers favorably recall in memory… and we all know positive attitudes lead to positive behaviors, such as consumers buying your product! Below is a guide to using the appeals, highlighting both positive and negative consequences associated with using the advertising appeals.

Fear Appeal – The first advertising appeal and perhaps the most effective to date, is the advertising appeal of fear. Fear is an emotion that has existed as long as intelligible life has walked the Earth. Fear advertising concentrates on emotional responses from customers to a perceived threat, typically severity and vulnerability. An example of a fear appeal would be an advertisement for a “web hosting” company focusing on the severity of downtime experienced on the site and the customers vulnerability of losing business due to downtime. The Good – Fear appeals tend to be very persuasive and are great for capturing peoples attention, such as an eye-catching advertisement of an injured car crash victim due to drink diving. The Bad – hard to gauge how much fear to use, too much and you can scare people away from your ads and too little fear and nobody will notice your ad.

Sex Appeal – Another universal aspect of being human, sex has been used for years by marketers to capture attention of the sexes. The use of sex can be subliminal, sexually suggestive, nudity or sensuality, ever notice how most people that appear in ads tend to be attractive? An example of sexual advertising is with the America’s Next Top Model TV series, which has ads showing the girls in sexually suggestive clothes to lure in male viewers to watch episodes. The Good – Sex is proven to cut through clutter, if your advertising in a busy time-slot using sex appeals will help your ad get noticed, this helps increase brand recognition The Bad – Sex appeals can be provocative and may cause negative reactions with different cultures (non-western) and sex appeals are so prevalent nowadays that they no longer carry the WOW-factor they once did.

Humor Appeal – Everyone loves to laugh and most people have negative attitudes towards advertising but positive reactions to humor, a consumer watching a humorous ad laughs, tells people the joke and remembers this greatly helps marketers. There are many memorable TV ads that use humor to promote their brands, the John West Salmon ad where a man fights a bear for salmon effectively leverages the humor appeal The Good – Humor is one of the best methods for cutting through advertising clutter as funny ads are more easily noticed by the increasingly time-scarce consumer, humor gets attention, stays in peoples memories and typically win awards The Bad – it is important that the joke does not overpower the brand or its associated motto, if people remember the joke but not the brand this is not effective. Advertisers must also be culturally aware as what is funny in one culture may be offensive in another.

Music Appeal – Music is something that everyone enjoys, music is something that is both personal and causes people to recall moments that are both good and bad in their life. Music helps capture attentions and link to the consumers emotions. An example of music appeal is soft drink company 7UP using the song ‘sunshine’ by the Partridge family, this helped resonate the message to their target market. The Good – using a well known song can bring back positive nostalgic memories in consumers causing them to have positive attitudes towards your brand, music’s intrusive nature means that people can still be attracted to the ad even if they are avoiding ads in general. The Bad – certain music can cause negative reactions in consumers if they relate to bad memories in the past.

Rationality Appeal – The rationality appeal relies on consumers actively processing the information presented in the ad, this appeal is typically used in print media due to the consumers having more time set aside to read the advertising in this medium. Typically rational appeals focus on the practical, functional or utilitarian needs of consumers. Rational appeals are typically used in advertising drugs or healthy lifestyle products like Vitamins, such as recent ads by pharmaceutical company Swisse which used Australian Cricket captain Ricky Ponting who asserted the individual vitamins to appeal to knowledgeable consumers. The Good – rationality is great for high-involvement products and for B2B advertising The Bad – the rational appeal must be credible as false claims can cause negative brand attitudes.

Scarcity Appeal – Scarcity is based on limitations, typically this is in the form of limited time to purchase or limited supply. Scarcity is often used with fear appeals, to help empower customers by missing out on a potential immediately negative event. Australian advertisers use scarcity appeal in cricket memorabilia advertising, by offering The Good – scarcity is great for encouraging users to take action, and is often effectively used with other promotions like coupons, sweepstakes and contests The Bad – scarcity appeals must be genuine or consumers will harbor negative attitudes towards your brand.

Emotional Appeal – Appealing to the emotions of consumers is an effective technique for capturing attention and fostering attachments for a consumer to your brand, it is generally more effective to concentrate on positive emotions like happiness, joy, trust and love. Typical industries that use emotions in their advertising copy are banks and insurance agencies who often center on optimistic emotions like happiness and joy in an attempt to reconcile commonly held stereotypes of these industries as corporate mega powers. The Good – emotional appeals combine with nearly every appeal very effectively, can be the key to building up brand loyalty amongst customer base The Bad – emotional appeals must match the target market and current PR history of the company, consumers are increasingly aware of advertising messages.

In summary, the seven appeals of advertising are useful to understand when in the beginning stages of creating an advertisement whether it be online or offline, building your advertisement around a given combination of appeals acts as a good starting point. Some tried and tested combination’s of advertising appeals includes the combination of fear and rationality (typically used in anti-smoking advertising), and the use of music and emotion generally are a good basis for any advertisement. In the end the appeals should be taken into consideration with other factors, namely your organizational marketing objectives, media strategy, target market make-up and brand strategy. If for example your organization is a local newspaper that caters to a demographic of 40 and above, and its looking to improve its brand loyalty by expressing its concern and care for the local community, a emotional or rational appeal would be most appropriate in helping you reach your marketing objective of brand loyalty with your target market.

 

Nowadays, there are many different means of travelling which include airplane or ships or trains or buses etc. you can choose your medium by keeping in view your interest, your priorities and of course your budget. Lets have some general over view of different means of travelling.

AIR: Air travel is the most recent means of moving from one place to another. Since its first usage, it has become so popular due to its many advantages that it is now the most used mean of travel by people for long routes. It is taken as an expensive choice although there are many air lines that are offering air flights quite cheaply but over all it is an expensive but most quick mean of moving from one place to another.

SEA: Sea is one of the oldest means of travelling. Ships were used for roaming even by Greeks and Egyptians. It remained the main source of travelling for quite a long time but after the invention of aero planes, it has somehow lost its place. Nowadays moving from one place to another by sea is rarely done and even when done it is mostly through large ships which are built for luxurious cruising for the more privileged people. Middle and lower class people can’t really enjoy in those huge and luxurious vessels.

TRAIN: Moving from one city to another by means of train is considered as the most reliable and affordable mean of travelling. Trains now for long have remained a top priority of people for travelling. Travelling by train has all the ingredients that it takes for a perfect travel as it is quick and reliable and cheap mean of travelling.

In the age which we live there is an unprecedented focus on getting and staying healthy. As more and more research points to the effect of fitness and nutrition on our overall health, the findings become more difficult to ignore. There is no doubt that the food that we eat and the physical activity that we perform significantly impact our weight and our body’s overall health and longevity.

When you look at fitness and nutrition and the consequences of ignoring their importance, it is not difficult to see how large a role they play in our health. First and foremost, it is important to understand how powerfully diet can affect us. Natural, whole foods – such as fresh vegetables, fruits, whole grains, and lean proteins – give our bodies the vitamins that it needs to function effectively. We have energy when we eat right. And when we have energy we burn fat. Eating properly allows us to maintain a healthy weight and keep undue stress off of our hearts; it also allows us to keep our blood pressure and cholesterol levels in the healthy range. Most importantly, good nutrition keeps our bodies stocked with antioxidants that fight off a range of illnesses including cancer.

But nutrition does go it alone; fitness and nutrition go hand in hand for achieving good health. When we keep our bodies active through a consistent exercise program, we are adding to our body’s ability to metabolize food and keep weight down. Further, good fitness means strong and limber muscles and a strong cardiovascular system. Exercise also lowers blood pressure and reduces stress levels.

Learning how to pair fitness and nutrition for optimum health means a commitment to a particular lifestyle. It is essential that you revamp your diet to eliminate fatty, high-sodium, and processed food and replace it with fresh, natural – and even organic – choices. But remember, fitness and nutrition work best as a team. Implement a consistent regime of physical activity into your daily schedule including cardiovascular work, stretching, weight training, and even yoga or Pilates.

When you truly understand the importance of fitness and nutrition in your life, you will understand how crucial these lifestyle changes are in order to live a long and healthy life.

 

We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.

Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many a times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.

There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks and thoughts about fashion trends.

In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.

People were conscious about each and every new thing that was marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artistes and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.

Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.

In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind close doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez and finally the fashion of dresses was out in the open. Women accepted to the fact that there was nothing wrong in looking good and the men of course, loved to see the attractive side of women and fantasized the idea over their spouses.

This change in attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.

People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There is the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardosi, swarovski studded tops and lehangas and multi stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyster, chiffon, crush materials used in varied iconoclastic designs and styles.

Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.

Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colours and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market. Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.

Fashion has always been a very interesting topic for all women and now the trend has even challenged the men to compete for a more appealing look for a remarkable future in the world of Fashion to make it a full fledged acceptable thing for all genre of people.

Kiriti C Chavadi

Bangalore